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We Make You Visible Online

By BERNICE MBUGUA @bernicemuhindi | www.mediamaxnetwork.co.ke

In the past several years most businesses have been conducted in an analogue way but in the recent time everything is going digital. With technology in place, professionals are now storing their profiles online and can be searched with major search engines like GoogleTM and YahooTM . Michael Muriuki, Director of Livecard founded a business that helps businessmen to save their business cards online. Anyone searching for a professional, a service provider, an expert, an advisor, or a decision maker can usually find the type of person they’re looking for in seconds. He talked to Development Agenda.

 

Q: What is livecard?
A: www.livecard.co.ke is a business networking tool and service for developing, controlling and broadcasting individual identities and personal brands. Users of www.livecard.co.ke are discovering what it means to be “found” online by having a distributable, content rich web identity. www.livecard.co.ke users are not only easily found in search engine searches, but they can be found on corporate intranets, Facebook pages, websites, virtual trade shows, and any supporting sites where the business cards can be dropped. It helps individuals to package themselves in a single, portable, 300 x 250 interactive web containers. It’s a digital business card on steroids. Livecard is also a secure, convenient and effective worldwide directory of professionals located within a single online portal. It is novel system that enables you to be searched and found through major search engines (GoogleTM, YahooTM, AskTM).

Q: What made you come up with this idea?
A: The fact that we have directories that are not constantly updated and the need to have business cards with identities that user can access and know whom they are talking to in a certain company. It also helps our clients to have a plat form where they can cheaply distribute their business cards and shows their professional identity. Also unlike other business directories we profile businesses and create e-shops where clients can show case their products.

Q: What are the advantages of using live card? Is it cheaper and convenient?
A: Livecard is perfect for connecting and building relationships. It provides basic contact information – name, company, job title, address, phone number, industry, function and photo. It is also a great place to upload files and other digital assets that may be valuable to potential customers. Once you join Livecard you can contact anyone you find within Livecard.

Q: What is the response of the public on your business?
A: We have repeat clients and the public think it’s a fresh way of getting up to date with  company addresses and shopping online. Its direct and a very convenient way of getting business cards.

Q: Who does live card target?
A: Anyone who is a profession that has a product or service to offer (over 20 million in Kenya alone and over 300 million worldwide. Most of us also use email and the internet to connect with others.

Q: What are some of the accomplishments you have made so far?
A: Since we started as a business we have clients that are satisfied and we are attracting the corporate world fast. We are also in talks with a media house for possible partnership.

Q: How much have you invested in Livecard?
A: For the last three years we have invested around Sh2.5m, having different agents in different towns.

Q: How has your business contributed to development of the country?
A: We are creating employment in the whole of Kenya and later the whole of East Africa and Africa by having agents in different parts of the continent. We are also working on an environmental campaign that will help save paper by encouraging businesses to have their business cards online as soft copies as opposed to printing the cards on paper.

Q: Most Kenyans come up with great ideas on innovation but at the long run they give up, what could be the problem?
A: In Kenya getting funding for ideas is really hard so most start ups dry their resources fast without getting any form of funding else where. Again the Idea might be good but there’s the need of making money fast and when it does not happen people move to another business. Patience is key to success.

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